Throughout 2024, I led Bloomberg Media’s largest commercial campaign for HSBC, orchestrating a truly global effort across teams in Europe, the US, and Asia. I worked closely with production, marketing, sales, audience development, and editorial teams to ensure every piece of the campaign came together seamlessly.

As the onsite lead for shoots spanning three continents, I guided every production moment, ensuring smooth execution in every location. The campaign delivered six two-minute commercials for Bloomberg TV, twelve social cut-downs, and six in-depth digital articles.

From the initial concept through final delivery, I managed the full project lifecycle, coordinated talent, and maintained client communications throughout. The campaign’s success was recognized internationally, earning shortlistings for multiple global media awards due to be announced in 2025.